So while direct mail involves waiting for would-be customers to get to their home or office, grab the mail, and open and read each piece before signing in online to act, an email accomplishes this with a single link and click. People regularly check their Inboxes and read emails everywhere, from their computers at work to their phones at the beach. Email is instantaneous, meaning you can send out a hot deal in the morning and see sales climb by noon. You have to proof the postcard or letter, send it to the printer, mail it out, and wait a few days for the piece to reach customers’ mailboxes. When planning a direct mail campaign, you need to build extra time into your schedule. In addition, while hard mail allows you to track a discount code’s usage by geographic region, email enables even more detailed performance reports. You can quickly and easily adjust your messaging, frequency, and call to action in order to boost results. This creates a more streamlined way of improving efficiency and communication for a specific marketing campaign. One of the major advantages of email over hard mail is that small businesses can track who opens, clicks through, and makes a transaction via email. The digital sector allows not only a cheaper method of communication, but also offers richer insight into customer habits. So which form of mail – tangible or digital – is the most profitable marketing tool for small businesses today? We have outlined some of the key advantages for each tactic to help you decide what best fits your needs. In fact, technology has enhanced direct mail in many ways, making it an effective tool for things like getting prospects to visit a webpage or encouraging customers to buy online. Postcards, letters, and other creative pieces of hard mail have their own set of advantages for small businesses looking to make a mark with their messaging. ![]() This has left the door open for a traditional outreach strategy – direct mail – to make a comeback.įor decades, direct mail was a leading marketing tool for reaching new and steadfast clients. Emails have become ubiquitous in our personal and business lives, and in an increasingly digital world, a strategic email campaign has become the penultimate way for small businesses to communicate with current and potential customers. ![]() The benefits of email marketing are undeniable.
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